Unless you’re new to social media, or the internet, you’ve probably noticed a lot more video content popping up. With the rise of Tik Tok, social media platforms like Instagram and Facebook have had to adapt their strategy to prioritise video content over static posts and photos. Even Pinterest has adjusted its once photo-exclusive feed to include videos.
Video content doesn’t just help you keep up with the ever-changing algorithm, it’s an opportunity for your audience to get to know you while promoting your books. In this article, we’ll share our top tips for creating and showing up confidently on video!