Marketing

  • How to delegate tasks to your virtual assistant team? 

    Owning an author business can be one of the most liberating, exciting and rewarding experiences. It can also be overwhelming, frustrating and isolating – it depends on how you run your business. Are you comfortable asking for help? Or do you try to do every single little thing yourself? If you’re the latter and not feeling the self-employed love right now, it might be time to hire a support team or start delegating tasks to a virtual assistant. Trust us, you won’t regret it.

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  • What is Email Marketing and how to do it well

    If you think email marketing is old-fashioned or way too complicated, we have news for you. Not only is email one of the most popular and widely adopted forms of marketing, but it’s easy to use. In fact, with the right systems and automation processes set up, you’ll be sending emails in your sleep. If you’re a social media whiz, have built a stunning website and sold on amazon but haven’t considered the power of email marketing, you’ll want to keep reading.

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  • How to create & show up confidently on video

    Unless you’re new to social media, or the internet, you’ve probably noticed a lot more video content popping up. With the rise of Tik Tok, social media platforms like Instagram and Facebook have had to adapt their strategy to prioritise video content over static posts and photos. Even Pinterest has adjusted its once photo-exclusive feed to include videos.

    Video content doesn’t just help you keep up with the ever-changing algorithm, it’s an opportunity for your audience to get to know you while promoting your books. In this article, we’ll share our top tips for creating and showing up confidently on video!

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  • 20 Book Promotion Ideas

    If you’re an author, you’ll know how exciting it is to finish a book. All those hours plotting, typing, and, let’s be honest procrastinating have finally paid off. But as great as this feeling is, that instant voice pops up, “how am I going to get people to buy this?”

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  • How to market a book online 

    In this article, we’ll walk you through how to market a book online (without overwhelm), so you can confidently promote your incredible work and connect with your highly engaged audience. We’ll look at different book marketing avenues at your disposal, from social media to amazon and how you can use the web as your marketing BFF.

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